This time in Sacramento, a 30% fare reduction and again without warning or the decency of some kind of notification to its partners I mean drivers.
Starting today, yes today Uber is dropping its rates once again to $1.30 a mile yes that’s a buck 30 a mile! An as usual according to their email “Whenever uberX lowers fares in Sacramento, we see spikes in demand that more than make up for it. That’s why we’re lowering uberX prices in the Capital, effective Thursday, November 6.” This is, again, why we consistently pick Lyft over Uber every time.
Do they really believe that their drivers will fall for this nonsense over and over again? I feel bad for the drivers that got caught up in their shady subprime loans they have been pushing. It seems to us these drivers are forced to work and have to stay the course even if they’re making less than minimum wage. Here’s how Uber fits into all of this. The company’s financing program connects drivers with poor credit to auto lenders and dealers, promising better rates. Uber doesn’t finance the loans itself. Rather, Uber introduces drivers to partners like General Motors, Toyota, “and several unnamed financial institutions.” Why? The startup wants drivers with nicer cars, but it badly needs more drivers overall to meet demand and feed its growth spurt. Uber then takes the money directly from their partners paychecks, leaving some with less than 200 bucks for a 40 hr week.
The company has been bombarding drivers in San Francisco with email offers encouraging them to sign up for Uber’s vehicle financing program—including one sent days after the latest subpoena. The most recent ones, obtained by us, with the image of a car with cash literally flying out of the backseat. Uber promises drivers that it’s “Easy to qualify, even with poor credit or no credit history at all.” Nice work Uber, hit in the front and the back but that doesn’t surprise us with your unethical track record.
Anyways back to the fare cuts, it seems Uber will stop at nothing to become the cheapest possible car service in the world even if that means continuously screwing its own drivers. Even with the protests,bad publicly, driver complaints nothing deters this company’s race to the bottom. I think their obsession on beating Lyft is ultimately going to be their Achilles heel but why make their drivers suffer and stop using them as pawns in your game! 1.30 in Cali, no way Jose!